![]() Since the tales collected were often hundreds of years old, we can assume that “mojo” is just as old. “Mojo” is, at its most basic level, simply “magic.” The word first gained notice in the 1920s, originally in scholarly collections of African-American folklore. (The company still operates motor lodges.) I was quite fond of HoJo during its heyday, especially on Unlimited Fried Clams Night, but that orange roof was about as close to anti-mojo as architecture could ever be. I suspect that they’re either confusing “mojo” with “MoDo,” snarky blog parlance for Maureen Dowd, the New York Times columnist, or conflating “mojo” with “HoJo,” which used to be popular shorthand for the now largely defunct Howard Johnson’s restaurant chain. ![]() ![]() The first was from something called The Benton Evening News, from Illinois, where they seem to be convinced that the word is properly capitalized as “MoJo,” which it isn’t. Interestingly, I just plugged “mojo” into Google News and found about 1700 hits for the word at the moment. ![]() Dear Word Detective: “Get your mojo on!” Where and when did this phrase come into popularity? - Catherine Clark. ![]()
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